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A glamourous, irreverent and fun lifestyle brand for the decidedly fashionable, Juicy Couture was founded in 1998 by Pamela Skaist-Levy and Gela Nash-Taylor, wife of John Taylor – the base guitarist for rock band Duran Duran. Today Juicy Couture is still synonymous with luxurious sportswear, but the brand has also diversified its offering and moved towards more directional, high-end fashion. Juicy’s many influences – from English aristocracy and punk rock to Californian surfer and French hauteur - are retained, but applied in more sophisticated manner to wardrobe staples. The result is a look that is more ‘chic’ than laid back, yet still effortlessly cool, confident and a little provocative.
